Semrush Overview
Semrush is a Software as a Service (SaaS) platform that caters to mid-sized to large businesses, in-house marketing teams, agencies, and freelancers.
It provides a suite of more than 40 tools covering various marketing categories such as SEO, content, market research, advertising, and social media marketing.
26 tools fall under the SEO category, split across keyword research, on-page SEO, local SEO, rank tracking, link building, and competitor SEO analysis.
Here are some of their tools in each respective category:
- Keyword Research Tools: Keyword overview, keyword magic tool, organic research
- On-Page SEO Tools: Site audit, log file analyzer, on-page SEO checker
- Local SEO Tools: Listing management, position tracking
- Rank Tracking Tools: Position tracking, sensor (volatility tracking), ranks (uncover domains with the most organic visibility)
- Link Building Tools: Backlink audit tool, backlink analytics
- Competitive Analysis Tools: Organic research, keyword gap