Search engines prioritize high-quality, relevant content in their rankings, leading to better visibility and organic traffic for your website. Quality content also encourages engagement, improves brand awareness, and increases user satisfaction.
But creating such content presents its own set of challenges.
Fortunately, the rapid evolution of generative AI technology such as ChatGPT is making many of these obstacles a thing of the past.
In this article, we’ll address the top content writing challenges and propose an AI-powered solution to overcome all of them.
From shrinking content teams to competing in an endless sea of online content, here are some of the top content marketing challenges businesses face.
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A significant hurdle in content marketing is the scarcity of resources, with a considerable number of businesses struggling to meet demands within limited means.
According to a report by the Content Marketing Institute, over 60% of content marketers report being tasked with accomplishing more while having the same or even fewer resources at their disposal.
The report further reveals that 90% of marketing teams consist of five or fewer members dedicated to content, and 58% have only one or no team members solely focused on content creation and management.
Creating engaging content poses a notable challenge for content marketers. With the abundance of content available online, capturing and retaining audience attention becomes increasingly difficult.
Content marketers must continuously strive to produce unique, captivating, and relevant content that provides significant value to their audience.
Doing so requires a deep understanding of the target audience, meticulous planning, creativity, and the ability to adapt to evolving audience trends, demands and preferences.
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Creating content that meets the standards of engagement, user satisfaction, and search engine optimization requires careful planning, research, writing, editing, and refinement. In other words, it takes time. A lot of it.
When considering all of the steps required to produce a high quality piece of content, it’s no surprise that many digital marketers identify allocating sufficient time and resources for content creation as one of their major hurdles.
Content marketers also face the daunting challenge of competing in an ever-expanding sea of online content.
With millions of blog posts, articles, videos, and social media updates being published everyday, standing out and capturing audience attention is no easy task. The content chaos is massive:
Differentiating one's content from the noise requires a unique value proposition, compelling storytelling, and innovative strategies to engage and resonate with the target audience.
The task of creating competitive content is further complicated by the extensive amount of data, information, and insights that content creators require to create content that has potential to rank well in organic search results.
Writer's block stands as one of the top challenges that content marketers face. It is an affliction that strikes even the most skilled and creative writers, hindering their ability to generate fresh ideas and produce engaging content.
The pressure to consistently deliver high-quality content, combined with the need to meet deadlines and adhere to content marketing strategies, can contribute to mental blocks and a lack of inspiration.
Producing and refreshing content consistently is crucial for SEO. Google values fresh and updated content, and regularly publishing new pieces of content signals to search engines that a website is active and relevant.
Consistency in content creation helps to establish a consistent flow of indexed pages, increasing the chances of being discovered by search engines and driving organic traffic to the website. Additionally, consistent content production provides more opportunities for targeting relevant keywords, improving search engine visibility and the overall SEO performance of a website.
But maintaining a consistent publishing schedule while ensuring the content meets quality standards and aligns with the brand's messaging and objectives is no easy feat. Factors such as limited resources, time constraints, and competing priorities all make it difficult to consistently generate and refresh content.
If only there was one comprehensive solution to solve all of these content marketing challenges…
Well, actually there is.
Harnessing the power of generative AI, Content Fusion is a fully-integrated content marketing solution. It empowers content marketers to optimize their content creation process so they can accomplish more with fewer resources, publish content consistently, and deliver high-quality content that resonates with their audience.
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By simply submitting your target keyword, it instantly generates insights on search volume, keyword intent and difficulty, Google rankings, and traffic potential. It also enables content creators to demonstrate authority on a subject by generating a keyword list that highlights relevant topics.
Content Fusion's real-time feedback and content score feature help improve content quality and relevance to stand out in the SERPs. Plus, its auto-generated content briefs save time and effort for writers, allowing them to cover topics more effectively.
Now integrated with Sia, our AI driven SEO assistant, Content Fusion also helps overcome writer's block by generating outlines, drafting paragraphs, and automatically rewriting selected text.
Instead of generating thin content like many generative AI technologies, Content Fusion creates comprehensive outlines that users then expand paragraph by paragraph to establish authority.
To ensure content aligns with your target audience, tone of voice, output language, and content type, simply input these specifications into Content Profiles.
These generative AI capabilities have the potential to save content writers four or more hours of work on each piece of content, allowing them to focus on adding creativity, human emotion, and domain knowledge to their work.
| Unassisted Content Writing |
Content Writing Assisted With Content Fusion |
| Review a content brief (10 minutes) | Create your Content Profile (5 minutes) |
| Research the topic (1-2 hours) | Generate an outline (30 seconds) |
| Craft an outline (1 hour) | Generate optimized starter paragraphs (5 minutes) |
| Write content (2-3 hours) | Review and add the human touch (1-2 hours) |
| Total time: 4 - 6 hours | Total Time: ~1.25 hours - 2.25 hours |
For those worried about duplicate content or plagiarism when using generative AI, rest assured that we’ve taken several preventative measures.
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In accordance with our AI Manifesto which showcases our commitment to the ethical and responsible use of AI, we don’t allow users to generate an entire piece of content at once. By only enabling the ability to create short, individual paragraphs around specific contexts, the risk of plagiarism is greatly reduced.
Additionally, we always stress in our trainings and interactions with clients that the content Content Fusion generates should not be published without human review. The outputs are only meant to serve as a starting point for your writers to then revise and apply their creativity and industry expertise to.
Our mindset is mirrored in Google's guidelines around AI-generated content, "AI has the ability to power new levels of expression and creativity, and to serve as a critical tool to help people create great content for the web."
See Content Fusions generative AI capabilities in action: