With so many options on the market, choosing an SEO platform means striking the right balance between cost, efficiency, and capabilities to fit your business needs.
Whether this is your first time investing in SEO software or you're looking to upgrade from a tool (or multiple tools!) to a platform, there's a lot to consider when you're ready to scale your organic search visibility
We believe an informed buyer is the best kind of customer. So in this post, we've compiled our research and insights about the SEO marketplace including:
By providing you with this high-level information before you invest in a platform, you'll be equipped to make the best choice for your team's needs and your overall business success.
An enterprise-level SEO platform offers a centralized solution for researching, implementing, optimizing, and measuring all aspects of your search engine presence.
This includes content ideation, SEO execution, result monitoring, and more to streamline workflows for consistent organic growth.
We covered the top must-have SEO capabilities of an enterprise platform in a previous post. But as you think about how your business objectives could be met with this type of software, it's important to keep the following qualities in mind:
1. Unrestricted Access to All Your SEO Data in One Place
2. Repeatable Workflows for Your Team to Follow
3. Site Audits With Unlimited Crawls
4. Actionable AI-Driven Insights
5. Technology Built Based on Real Challenges
6. Platform Adoption and Live Chat
7. Data Transparency and Accessibility
8. Artificial Intelligence That Remains One-Step Ahead with Generative AI Innovations
In addition, an SEO platform should include certain key capabilities to ensure the successful execution of all aspects of your SEO strategies.
These vital capabilities include:
But when evaluating enterprise platforms in the marketplace, it's important to consider more than just basic functionality requirements on your checklist. Be sure to consider its integrations, security features, stability, support, and insights as well.
→ We created an easy-to-use platform evaluation worksheet to help you evaluate your options in the marketplace.
Below, we've provided detailed insight into four of the leading enterprise platforms to help you make an educated decision on which option is right for you.
Recommended Reading: The Top 4 Enterprise SEO Platform Tools (via Search Engine Journal)
BrightEdge helps its customers create powerful content marketing strategies, build high-performing websites, and identify SEO results and the associated return on investment plus performance versus the competition.
This SEO software provides users with research, keyword rankings, and recommendations that help users:
The pricing for BrightEdge is tailored to each customer and requires a quote. No pricing details are currently available on their website.
BrightEdge scores a 4.4 out of 5 on G2 based on 598 reviews, and a 4.2 on Capterra based on 44 reviews (as of April 2024).
Further Reading: Compare seoClarity to BrightEdge, or explore other BrightEdge competitors
Conductor believes that SEO is as simple as connecting customers who are searching for information with your company’s expertise.
They do this by providing ‘beyond the platform’ services that — similar to BrightEdge — uncover new customer insights, create powerful marketing content and track performance.
By performing advanced SEO tasks, like rank tracking, the platform generates insights that inform strategic digital services like content optimization and performance measurement.
And of course, their overall aim is to maximize the ROI of your SEO and content marketing investment.
Conductor categorizes their solution into the following groups:
To learn more, check out their app which provides an instant snapshot into your customers’ world.
Further Reading: Compare seoClarity to Conductor Searchlight
Like BrightEgde, Conductor does not provide pricing information on their website as they operate on a quote basis.
Conductor scores a 4.5 out of 5 on G2 based on 384 reviews, and a 4.3 on Capterra based on 17 reviews (as of April 2024).
seoClarity provides clients with a single source of truth that helps them simplify, structure, and scale SEO within their organization through a secure partnership and data-driven product offering.
Clients get access to all metrics, capabilities, and data without limitations, and our automation makes it easy to access information in any way that suits their business needs.
Our platform seamlessly combines it all:
And so much more.
Instead of chasing the never-ending algorithm updates and endless ranking factors, seoClarity focuses on delivering the best search experience for your user.
We also allow clients to access SERP rankings for any domain, sub-domain, URL and backlink index, and we're the only SEO platform to offer unlimited competitive comparisons.
Search Analytics integrates directly with Google Search Console click data with ~100% visibility. And, feel free to take that data with you with our ranking data API and custom extracts.
To help users get the most out of our platform, nearly all of our packages come with a dedicated Client Success Manager to offer support when you need it. And, if you need help forming your data-driven SEO strategies, our Professional Services Team is here to accelerate your SEO efforts.
In contrast to BrightEdge and Conductor, we prioritize transparency by offering clear pricing and plan options.
Our flexible plan options include:
Learn more about our pricing and plan options.
Our clients rave about the marriage of data at scale and our amazing partnership, where seoClarity acts as a true extension of your team. The proof is in the praise we've received on sites like G2 and Capterra.
seoClarity scores a 4.5 out of 5 on G2 based on 152 reviews, and a 4.8 on Capterra based on 15 reviews (as of April 2024).
Note: In early 2023, Searchmetrics became a part of Conductor. At last update, it was unclear how this would impact current Searchmetrics clients.
Searchmetrics offers the ability to spot global and local search opportunities, support decision-making, and connect SEO with marketing strategy all with a clear link to revenue through:
Further Reading: Compare seoClarity to Searchmetrics
If we had to sum up these enterprise SEO platforms, we’d say that they:
Search Engine Land annually prepares an amazing Marketer's Guide to Enterprise SEO Platforms that takes a deeper look into the aforementioned platforms as well as many others to provide an even broader scope of the SEO tech industry.
We've also done our homework and evaluated the top solutions on the market. Visit our SEO software comparisons page to help you choose the best SEO platform solution for your organic search program.
Let's say you don't have a team to leverage a platform or the cost of an SEO platform doesn't fit your budget.
There's likely a niche point solution out there to assist you with improving search volume, traffic, and conversions. Different from platforms, these are SEO tools that specialize in one specific area of SEO, like:
If you’re looking for a specific SEO tool, we’ve compiled a list of some of the best options to get your tasks done:
They start from as little as $99 a month and could make sense for your business if you don’t have an SEO budget or you don’t have a team to act on the insights from an SEO roadmap.
Does this sound like you? Consider the following brands to fit your business needs:
There are some important considerations to make if you choose to go this route, however.
While the tools listed above all have a starting price that is less than the all-inclusive platforms, there are several drawbacks of choosing SEO tools vs an SEO platform. Namely, you will likely need multiple tools to get exactly what you want, and with that comes more time and effort to provide a unified view of the data you desire.
But if you don't have the budget to invest in SEO technology or the team in place to leverage all aspects of a platform solution, we offer a collection of FREE SEO tools and templates.
With a strong team to leverage the capabilities and insights of an enterprise SEO platform, the value you receive is unmatched.
For example, an SEO platform allows you to:
Our research from our clients who shift to an SEO platform after using multiple point solutions shows that SEO professionals spend 77% of their working hours on analysis, data collection, and reporting.
An all-in-one SEO platform increases the time to action and generates insights faster, giving you the organizational oversight that makes SEO scalable.
If you’re ready to scale your business and your SEO strategy with a comprehensive, all-in-one platform, use our evaluation template to compare and contrast the different SEO software.
As a quick reminder, we've laid out some key differentiators between us and other top SEO software companies:
Once you gather all your research and are ready to see the power of the only all-in-one SEO platform built to scale for organic success, dive into a platform tour to see how seoClarity can work for you.
<<Editor's Note: This piece was originally published in September 2019 and has since been updated.>>