Free SEO Tools and Templates

On-Page SEO Content Analyzer

Struggling to identify what’s holding your content back?

This free Chrome extension gives you a full snapshot of any URL — yours or a competitor’s — with actionable insights across rankings, backlinks, technical SEO, and on-page elements.

Skip the guesswork. Start optimizing smarter — right from your browser.

Free Keyword Research Tool

Instantly analyze any domain, sub-domain, or URL to uncover search volumes, rankings, and other performance metrics— using the world’s largest mobile-ranking dataset.

*Access five free keyword queries per day right from the start, and 10 per day after a free registration.

Pinpoint high-value keywords. Fuel smarter content.

SEO Content Brief Template

Our ready-to-use template takes the heavy lifting out of content planning, combining SEO best practices with insights from our AI-driven content analyzer, Content Fusion.

Give your writers everything they need to craft content that ranks — and drives results.

Structured Data Validator

Test your structured data in both pre-production and production environments — all at scale. Plus, use the optional API for high-volume testing.

Ensure clean, error-free schema implementation every time.

Point-and-Click Schema Generator

Strengthen your SERP listings with rich results without writing a single line of code

Get your structured data live — fast. This intuitive tool lets you build and deploy schema markup in minutes, no developer needed.

Eliminate coding errors, speed up implementation, and unlock rich results with ease.

Site Migration Checklist

Site migrations are high-stakes — one wrong move can tank your visibility.

This expert-built checklist guides you through every critical step—from URL changes to structural overhauls—helping you avoid costly errors.

Protect your SEO performance when navigating complex site changes.

SEO Site Audit Checklist

Uncover tactics to improve search visibility. This custom checklist helps you identify technical SEO issues, assign tasks to the right teams, and track progress — all in one place.

Take control of your site’s performance and turn insights into action.

Top Free SEO TOols

Most used FREE SEO tools from around the web.

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ENTERPRISE SEO PLATFORM EVALUATION CHECKLIST

SEO Platform RFP Template

Choosing the right enterprise SEO platform is a big decision — this updated RFP template makes it simple. Evaluate and compare SEO platforms side-by-side, so you can focus on the capabilities that matter most to your brand.

Compare SEO platforms with confidence.

SEO Forecast Calculator

Plan your SEO strategy with data, not assumptions. Use pre-built formulas and calculations for a custom site analysis of SEO growth potential.

Compare your site's CTR to industry benchmarks and uncover low-hanging fruit opportunities from organic search improvements.

Project your SEO growth potential.

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SEO Job Descriptions

Make hiring for SEO positions in your organization ia snap. Whether you're looking to hire an SEO analyst or a content writer, our job descriptions will guide you through operationalizing SEO throughout your entire company.

Hire the right talent to scale your SEO strategy.

Full Enterprise Platform + Support

Rankings

Keyword Research

Content Marketing

SEO Reporting

Technical SEO

Competitor Insights

SEO Execution

Data Services

Simplify Your Approach to Organic Search