In today's AI-driven SEO landscape, understanding and leveraging topic authority is crucial for success in the SERPs.

Watch Roger Montti, renowned search marketing consultant, and Mark Traphagen, VP of Product Marketing and Training at seoClarity, deliver a 30-minute training designed to equip SEO professionals and enterprise teams with the latest insights and strategies.

What You Will Learn

  • The evolution of Google's Core Topicality Systems and the shift from a keyword focus to a topical approach

  • How topic clusters can enhance your content authority and improve your SEO strategy

  • The role of machine learning and how models like BERT contribute to Google's ability to comprehend user queries and improve topical relevance

  • Strategic approaches for enterprise SEO teams to align SEO efforts with Google's focus on topics

  • The benefits of a multidimensional approach to SEO that prioritizes topics over keywords to enhance performance and visibility

The Importance of Topic Authority in the Age of AI is an opportunity for enterprise SEO teams to stay ahead in the ever-evolving search landscape.

Equip yourself with the knowledge and tools needed to succeed in the age of AI, and learn how seoClarity can support your journey to mastering topic authority.

Watch the
On-Demand Webinar

Meet the Presenters

Roger Montti

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Richard is an SEO Consultant with 25 years of experience.

Roger Montti is a seasoned SEO expert and independent publisher with 25 years of hands-on experience. He has served as a Head Judge at the U.S. Search Awards multiple times and has shared his insights at numerous search marketing conferences, including PubCon , SMX, Affiliate Summit , and SES.

Mark Traphagen

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Mark is the VP of Product Marketing and Training at seoClarity.

An influencer and community builder in the SEO industry, he dove into online marketing about 20 years ago and is now a sought-after speaker at conferences and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.
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