CHICAGO, March 3 2015 -- seoClarity hires veteran SEO Keith Goode, formerly of Dell, as industry's first ever Chief SEO Evangelist.
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The fast-changing SEO landscape - with its increasingly sophisticated search algorithms, risks of penalties, growth of mobile and inventive new ways to search - has created an incredible opportunity for enterprises to improving the overall “search experience” that they deliver through this highly profitable marketing channel.
But in spite of this incredible opportunity, the industry lacks the in-depth research and best practices that marketers need to build a holistic SEO strategy. Enterprises are left wondering who to listen to, what data to trust and how relevant any of it is to their own situation.
In an effort to help marketers understand how they can best align their organizations around this concept of “Search Experience Optimization”, seoClarity announces the creation of a brand new role within the organization - Chief SEO Evangelist - and the appointment of Keith Goode to the position.
Goode brings with him broad experience working within global enterprises - through his previous roles at Dell & HomeAway - as well as expertise in technical SEO and training global teams. He most recently served as Global Online SEO Technology Lead for Dell, Inc. There he drove the technical roadmap for Dell’s global web properties and led core teams in a range of SEO best practices and projects. He also created and provided instruction for hundreds of students in “SEO Technical,” a Dell University class.
As Chief SEO Evangelist, Goode will utilize seoClarity’s unparalleled dataset in order to provide the industry with deep insights into the most challenging questions asked by enterprise SEOs. As a digital marketing strategist and practitioner for nearly two decades, Goode will be providing the industry with a wealth of education, training & thought leadership.
“Keith is a widely respected and well-known leader in the fields of SEO, SEM, and PPC with a penchant for leading global teams to great success,” said Mitul Gandhi, Co-Founder and Chief Architect of seoClarity, “He is an extraordinary addition to the seoClarity team, and will help us fulfill our mission of making SEO part of the DNA of every organization.”
The reason so many of the world's largest and most respected brands have tested and upgraded to the seoClarity platform is not just because of our disruptive technology, but also for the deep insights into building the “search experience” that enterprises gain as part of seoClarity’s global community. Top brands such as Dell, Orbitz, Overstock.com and Zappos, along with two of the world’s Top 3 online retailers utilize seoClarity’s powerful solutions and insights to drive traffic, conversions & profits for their companies.
“I’ve worked with seoClarity for many years as a client, and am thrilled to now be joining their team, “ said Goode, “seoClarity is growing at a tremendous pace and the demand from enterprise clients for support and direction of major new initiatives in this arena has never been greater. I’m excited to further support the industry and contribute to making SEO part of the DNA of enterprises around the globe.”
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