If your page title is only a single word, it most likely doesn’t accurately describe the page. Short titles like this can be updated to offer users and search engines more context as to what a page is about.
Read on to learn how.
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Single Word Title Tags Are Missed Opportunities
A single word page title is typically a missed opportunity for optimizing your page for search engines and your audience.
Titles are meant to be concise but descriptive of the purpose and intent of the page, which is hard to achieve with a single-word title.
Search engines may rewrite short page titles with an algorithmically-generated title, changing the experience and message you intend to deliver to your audience. In SEO, it’s always best to retain as much control over your SEO program as possible, and not let Google make decisions on your behalf.
How to Update Title Tags
Single-word title tags are usually indicative of an oversight in specifying a page title, or a default system-generated page title.
Instead, the title tag should be page-relevant and descriptive to give users a clear idea about the page contents.
Recommended Reading: How to Write Optimized Page Title Tags for SEO
As for making the update, your CMS may allow you to directly change your title tag. This isn’t a guarantee, since not everyone has edit access on the CMS. Plus, this is a page-by-page solution.
You can also look at your site’s code. A one-word title tag would look like this in the page’s HTML:
<title>Word</title>
If you can, update the title tag from here. If not, you can bring in the dev team to help you.
How to Update Title Tags at Scale
Another way to resolve this issue is with SEO execution platform ClarityAutomate. This way, you can update title tags across your website in a matter of minutes.
If your title tag exists on the page but is a single word, it can be updated with the following optimization.
1. Select what you'd like to optimize: Title
To start, select “Title” in ClarityAutomate.
2. Choose how you'd like to optimize it: Replace
This optimization calls for replacing the current title tag.
3. New Title: The text for the title
Lastly, enter the text that will serve as the page title.
Before and After
In just a few minutes, you can update your title tags with ClarityAutomate. Here’s a before and after of a title tag changing from one word to many.
