Search is changing and TikTok is becoming increasingly popular as a means of seeking out information.
You might be thinking – this sounds like a topic for social media managers, why should SEOs care?
Because TikTok provides a goldmine of insight into current marketplace trends and consumer demand that can help businesses stay ahead in the organic search landscape.
To learn how to utilize and track TikTok data at scale to prepare for and take advantage of changes in search, trends, and customer demand, continue reading.
Table of Contents:
Google is far from dead, but consumers are increasingly using different channels for search such as Amazon, YouTube, Reddit, Perplexity, and, of course, TikTok.
In fact, according to a study by Adobe, over 2 in 5 Americans use TikTok as a search engine and almost 1 in 10 Gen Zers prefer TikTok over Google as a search engine.
It should also be noted that a Google executive even cited TikTok as a potential threat to Google Search and Maps.
There’s no doubt that TikTok has become a major channel for discovering brands and products, especially among younger generations.
As a result, SEOs should keep a pulse on what’s trending on the platform to inform their digital marketing strategies.
With its massive engaged audience and famous ability to quickly identify user affinities, TikTok is a rich source of data beyond just social media applications.
Insight into TikTok trends can help SEOs get answers on what’s new, popular, and trending for their market – especially for younger consumers. This insight can be incredibly useful when it comes to guiding organic search campaigns marketed around consumer trends or events.
Search marketers and advertisers looking to expand visibility for their brands, products, and services will want to consider TikTok data when developing their SEO strategies.
But until now, there hasn’t been a way to research the trending hashtags or keywords on TikTok for enterprises.
Over the last decade, we’ve crafted innovative solutions to provide SEOs with the data and insights they need to stay ahead in the ever-evolving search landscape.
We’ve built the largest data set for uncovering featured snippet opportunities, People Also Ask, and now, as new data sources emerge, we’ve continued to expand our insights to include TikTok data.
To help marketers understand consumer demand and new market trends, Research Grid TikTok provides clients with both TikTok keywords and hashtags grouped by industries.
It allows SEOs to:
TikTok Keywords are words used by TikTok advertisers in their ads and can be referenced to inform your SEO keyword research with degrees of popularity.
The default view presents the selected week’s keywords sorted by popularity (the number of ads that use the word in their copy) and displays other engagement metrics.
TikTok Hashtags display the most popular hashtags used by creators on TikTok.
The “Trend” metric, shows the trend of usage for a hashtag over the previous seven weeks, with 1.0 indicating the peak of popularity for the tag.
This data helps you understand trends to guide you in creating the right type of content for your organic search campaigns.
Let’s say you’re a company that is in the food and beverage business. In the example above, we can see that breakfast ideas are a current hot topic, presenting a clear content opportunity to take advantage of if it relates to your products.
SEOs looking to stay informed about current trends in their marketplace should be paying attention to TikTok trends. Especially as TikTok continues to grow in popularity as a search engine in its own right.
For more information on how seoClarity’s TikTok capability in Research Grid can help enterprises turn insights from TikTok into SEO action and ultimately website traffic, schedule a demo today.