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Popular Products SERP Feature: SEO Impact [+ Research]

By Rebecca Brosnan on August 15, 2024

Search Engine Results Pages (SERPs) are filled with a variety of features that compete for attention, and one of the most impactful of these is the Popular Products feature.

Video Carousel SERP Feature: SEO Impact (Research Included)

By Rebecca Brosnan on August 13, 2024

It’s no secret that SERP features often take up a considerable amount of space on the search engine results pages.

The Impact of EU Digital Markets Act on SEO

By Mitul Gandhi on July 15, 2024

The EU Digital Markets Act (DMA) was designed to level the playing field in the digital sector by setting clear criteria to pinpoint "gatekeepers" such as Google.

AI Overviews: Measuring the Impact on SEO

By Mark Traphagen on May 23, 2024

Since Google announced its rollout of AI Overviews, the top question on the minds of all SEOs has been how it will impact their rankings and organic search performance.

TikTok Tells All: Using Trend Data to Influence SEO Decisions

By Rebecca Brosnan on May 14, 2024

Search is changing and TikTok is becoming increasingly popular as a means of seeking out information.

Impact of the Discussions and Forums Feature By Industry

By Rebecca Brosnan on March 13, 2024

Since the news of Google and Reddit’s partnership was announced in February, many SEOs have been curious about the impact it has on the SERPs.

Google’s SGE vs Regular SERPs: Real Estate Research Study

By Mitul Gandhi on January 15, 2024

Ask any enterprise SEO what’s keeping them up at night and the answer is likely, “answering questions from executives about SGE.”

5 Research-Backed SGE Insights All SEOs Should Know

By Mark Traphagen on January 11, 2024

Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.

Should SEOs Give Bing Another Look?

By Mitul Gandhi on May 25, 2023

For years, Bing has been overshadowed by Google, with SEO professionals primarily focusing their efforts on optimizing for the search giant.

Are Targeted Ads Ruining Christmas? [Survey]

By Mitul Gandhi on December 16, 2021

Keeping your loved ones' gifts a secret is all part of the Christmas magic, but have you also been noticing that it’s getting harder and harder to keep them a surprise?

Google Title Rewrites - 2021 Research Study

By Mitul Gandhi on November 8, 2021

Worried about Google rewriting your titles? ~65%. That’s the percentage of web page titles my research shows as rewritten by Google since September.

Core Web Vitals Study of Over 1 Million Websites

By Mitul Gandhi on February 18, 2021

Cumulative Layout Shift (CLS) is becoming an important search signal for ranking pages this year as part of the Core Web Vitals update, which will begin its roll-out in mid-June 2021 (with CLS labelle...

Do Americans Trust Tech Giants?

By Mitul Gandhi on January 11, 2021

Disinformation, “fake news”, and fact-checking have become a language staple in recent years. To understand how Americans feel about the role of social media and search companies, such as Google, we s...

How a Global Hospitality Brand Created 5x Content for 800 Unique Pages

By Mary Kate Mack on November 11, 2020

A global hospitality brand needed to create more authoritative content for their 800 hotel locations.

U.S. Cities Most Reliant on Tourism

By Mitul Gandhi on September 29, 2020

Photo Credit: Alamy Photo Stock The Bureau of Labor Statistics reported that the U.S. unemployment rate fell to 8.4 percent during the month of August. This represents a sizable decrease from the reco...

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