At seoClarity, we’ve established a three-step framework for tackling SEO: Usability, Relevance, and Authority.
If you have a website that is fully optimized for proper usability, then SEO content is the next step on the search engine optimization roadmap to knock out relevance and authority.
But what’s required to create SEO content?
Content can’t just be created on a whim with no planning or appreciation for the value that it offers. Better content showcases the solution you offer, and fresh content guides the customer through the buyer’s journey.
Enacting an SEO content strategy will allow you to properly plan and create content that captures search visibility and drives the bottom line. In this article we’ll look at why content is important to an organization and unveil a framework to realize the potential of SEO content for enterprise websites.
The Importance of SEO Content Writing
Last year, 12 of the top SEO conferences all mentioned content as a primary topic to focus on. Plus, Zazzle Media’s State of SEO survey lists content as the most reliable tactic. Search Engine Journal calls these the top 5 tactics for enterprise brands — and they’re all centered around content.
It’s no surprise that 70% of marketers actively invest in content marketing. But, of the B2B marketers who use content marketing, only 9% describe their maturity level as “sophisticated.” This is not the time to be idle when it comes to your content writing strategy: if you invest now, you can come out ahead of the competition.
So, how much will content writing services cost? What is the best way to approach investing in SEO content?
The Real Cost of SEO Content Writing
Content marketing is 62% less expensive than outbound marketing, yet it generates 3x as many leads. If you’re looking to invest in content, you have the right idea.
If your goal is to keep your content strategy and creation in-house, there are a variety of positions you can hire for to get the job done. Our SEO pricing guide breaks down the costs that are involved in organic search.
Each of these roles contributes to the content approach that we recommend and follow here at seoClarity. When these positions are hired and successfully integrated into the approach, it allows those team members to work efficiently.
Content Strategists
These professionals oversee the impact of the investment in content and its connection to the brand. For a Content Strategist with at least five years of experience, expect to pay a salary of $55,000 to $75,000.
Writers and Editors
Content writers can be in-house, managed through a firm, or be freelancers. Content writers execute the content roadmap, and skilled writers are trained in SEO content writing.
Yearly salaries range, but expect to pay an entry-level content writer between $35,000 to $50,000. Experience level of course translates to a higher salary. For a more detailed look at content creation costs, reference our SEO pricing guide.
Marketing Data Analysts
It’s important to monitor data trends to establish KPIs and SOPs at your company. These professionals are able to bring data to the content writers, and monitor growth and conversion rates. Expect to pay between $50,000 to $80,000 annually for these insights.
Content Coordinators
An analyst, whose salary will range from $40,000 - $85,000, is an analytical and creative professional familiar with content management, marketing, and the editorial process.
Don’t let these numbers discourage you from investing in content. Properly optimized content will lead to traffic and conversions, and will really drive that bottom line. Organic search is a huge driver of traffic, so don’t let the opportunity slip past. Additionally, you can recruit internal copy writers or members of the digital team to help enact an enterprise SEO content approach to build toward these full-time positions.
Your investment into SEO content should follow the below approach.
seoClarity’s Approach to SEO Content
Enterprises can take advantage of the optimized content cycle above. This approach ensures that content is being created with the searcher in mind.
But, your budget may not allow for constant in-house content just yet. That’s why we created our Content Services offering — we enact an SEO strategy for your content to drive high value. We take these various roles and turn them into a unified process.
seoClarity’s Content Services to take their content marketing strategy to the next level. Properly optimized content works to address intent at all stages of the buyers’ journey and capture search visibility.
Our Content Services offering is built to structure, simplify, and scale your content creation and marketing. Our Professional Services team works with our powerful SEO platform to streamline your content marketing and pull data-driven insights on content performance. Based on this data, we offer you analysis and recommendations on the right next steps to take to bolster your content marketing strategy.
We help you execute workflows so you can know what subject to write about (we advocate for a topic cluster approach). There are also key actions to take when writing the actual SEO copy. Once we determine what topic needs to be covered, we work with writers to create copy that both Google and users love.
In order to visualize the performance of your new, optimized content, we help you build custom dashboards to track and measure these results over time.
The steps below show how a single piece of content can move within an enterprise content system to achieve success with a standard operating procedure combining the seoClarity platform and content creation.
Enterprise Content Creation Elements
The insights injected into the content creation process are derived from data-driven workflows from the seoClarity platform to allow for scalability of impactful content within your enterprise. Leveraging these insights within content will allow peak performance in organic search and drive value to your users.
So, what does the precise methodology above involve?
The process utilized by seoClarity’s content services takes a strategic approach to bring you success. In our process, we accomplish the following.
- Determine your need.
- Recommend content roadmap.
- Establish specifications: word count, topics, etc.
- Gather target keywords and tag them in the platform.
- Assign writers.
- Execute content with must-use keywords.
- Review Specs: editorial, brand, SEO.
- Launch content.
- Monitor impact in weeks: 1, 4, 8, and 12 with seoClarity custom dashboards.
This approach allows us to customize an approach that’s tailored to your business needs.
Conclusion
SEO content writing is an integral part of your overall marketing strategy. You need to get ahead of this to close the gap with the competition and increase your overall search visibility.
Enterprise SEO efforts can leverage the platform to map out your content strategy yourself, but our content writing services is a great option to enhance your writing and take your content further.
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