In the competitive world of SEO, choosing the right SEO toolset can make or break your results.
This case study highlights the journeys of several prominent brands, showcasing the contrasting outcomes of those who opted for an alternative SEO solution or divested in their SEO program versus those who chose seoClarity.
Table of Contents
Brands Thriving with seoClarity
9 Months Using seoClarity: 29% Increase in Organic Traffic
A financial services company chose seoClarity in the last year, and since their onboarding, they’ve seen a 29% increase in organic traffic in just 9 months.
12.5% Traffic Increase in Just 3 months
A regional healthcare provider invested in an SEO platform at the start of 2024, and saw a +16K incremental increase in organic traffic since becoming a client.
Switched from Conductor: 450% Increase Within One Year
Utilizing seoClarity to scale their brand, one boutique retail chain managed to increase their traffic by an incredible 450%. The platform’s flexibility allows them to handle SEO across multiple locations, boosting their overall visibility.
SEO Investment Pays Off: +116% Organic Traffic
A luxury senior living community saw a +116% traffic increase in just the last 9 months as a client. Partnering with seoClarity's Content Services, their team benefits from regular training and actionable insights within the platform to drive continuous improvement and sustained growth.
Recommended Reading: 9 Ways SEOs Bring Value to Every Team in Their Organization
Brands that Divested in Organic Search
Decrease by 6 Million Visits Annually
A leading online automotive marketplace decided to switch from seoClarity to another SEO solution. Over the course of a year, this decision led to a 24% decrease in traffic, resulting in a loss of over 6 million visits from peak traffic levels. This highlights the potential consequences of shifting away from a comprehensive, data-driven approach to SEO.
63% Decline in Organic Traffic
A popular appliance retailer was looking for a solution to help them scale their content creation to grow their organic traffic. They chose another SEO platform’s content briefs over seoClarity’s Content Fusion. Unfortunately, this decision led to a 63% decline in organic traffic, highlighting the importance of choosing the right SEO tools and strategies that align with your business strategy.
4 Million Organic Traffic Loss in One Year
A beauty retailer restructured its SEO team, and the organic channel became a lower priority for the organization. Since leaving seoClarity, the brand has experienced a 26% drop in traffic, a decline of nearly 4 million visits over the course of the past year. This scenario illustrates the risks associated with deprioritizing and underinvesting in SEO efforts.
Volatility in Organic Traffic with a 21% Decrease
A major pet supply company divested in SEO and ended their engagement in seoClarity. In the last year, they’ve faced volatility with a 21% decrease in traffic, amounting to a loss of nearly 3.5 million visits. This shows the potential volatility and setbacks that can occur when SEO efforts are reduced or halted.
Recommended Reading: 5 Ways to Prove the Value of SEO to Leadership
What Sets seoClarity Apart?
seoClarity built the way enterprise SEOs want to work. Designed to address the most complex marketing issues, seoClarity relies on data to deliver solutions for every client’s unique SEO needs.
Built by SEOs for SEOs
seoClarity clients directly influence the platform roadmap: if two or more clients request a feature, we evaluate and build it. This level of transparency and client involvement ensures we are more than just a software provider; we are a true partner in your SEO journey.
Interactive Ranking Analysis
Collecting rank tracking data is only the beginning. Dynamically segment your data with keyword and page groups, and view the results on customizable dashboards that update automatically. Integrate your Search Console and analytics data for a comprehensive analysis of content performance in one centralized location.
Mobile-First Keyword Research Data Set
seoClarity checks every keyword every month on both desktop and mobile, providing access to the freshest, most extensive keyword research data set available. This includes over 30 billion keywords across 170+ countries and four-plus years of historical data. Users also gain a snapshot with rank updates LIVE throughout the month.
Methodology
Using seoClarity Research Grid’s estimated traffic based on this CTR Study, we applied the same metrics for each brand evaluated.
This is based on the analysis of more than 400 million keywords in the United States looking at mobile rankings and estimated traffic.
For the brands using seoClarity, all data is measured within the first 6-9 months of switching to seoClarity to keep the results more closely tied to a change in process, behavior, and how the team was managing their SEO program.
For the brands who aren’t using seoClarity, this looks at performance from 1-2 years after their engagement with seoClarity.
These results were achieved through a partnership and investment in SEO that includes an SEO platform along with content and technical implementation.
Results are not universal and do not account for many factors that drive SEO success. The measures are equal, however, when comparing non-client and client websites. These are examples of real life scenarios of eight unique websites in 2023-2024.
Why Choose Anyone Else?
Choosing the right SEO platform is critical for achieving organic success. Brands that selected seoClarity have seen remarkable improvements in their SEO performance, while those who opted for other solutions have faced significant challenges and missed opportunities.
What SEO platform do you want to engage with? The one that gets you results faster, or the one that doesn’t get you results at all?
The choice is clear. Experience the difference of seoClarity, an enterprise leader in AI-driven SEO technology, and unleash your true potential in the search landscape.
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