Speedway Motors Increases Organic Traffic with Faster SEO Execution

Speedway Motors, a prominent leader in the automotive industry, experienced hurdles in implementing and testing SEO changes due to tech stack and engineering constraints. Read how they worked with seoClarity’s ClarityAutomate to overcome these challenges, enabling faster SEO execution.

Challenge: Stalled SEO Initiatives and Limited Testing Capabilities

The Speedway Motors’ SEO team faced a critical barrier: the inability to effectively implement and test SEO changes. This was primarily due to an inflexible CMS and limited dev resources, which created significant roadblocks to scaling their SEO strategy quickly and efficiently. 

The team needed a solution that could handle the complexity and scale of their vast website while reducing dependency on their already stretched thin development resources.

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Solution: Leveraging ClarityAutomate for High-Impact SEO Automation

Speedway Motors' SEO team leveraged ClarityAutomate to integrate with their site, thanks to seoClarity’s unique capability to support React and Single Page Applications (SPA) frameworks. 

Once integrated, ClarityAutomate enabled 7,000+ URL optimizations and 145 global (site-wide) optimizations with ease. It also allowed them to significantly accelerate implementation timelines and enable broader, more complex SEO experiments without using up valuable dev resources. 

This reduced pressure on the dev team, who were brought in only to make updates after ideas were vetted and a ROI was proven out with ClarityAutomate.

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Results: Enhanced SEO Performance and Organizational Change

With ClarityAutomate, Speedway Motors’ SEO operations drove measurable success:

• Increase in Organic Traffic: These optimizations contributed to noticeable increases in organic traffic, directly enhancing ecommerce performance metrics.
• Shift in Corporate Culture: The successes demonstrated in using ClarityAutomate created a shift towards a culture of experimentation within the company, impacting not just SEO strategies but also broader marketing and product development initiatives. 

Conclusion: Faster SEO Results Through Strategic Automation

Speedway Motors' use of seoClarity's ClarityAutomate turned their SEO challenges into competitive advantages, showcasing how targeted technology solutions can address and eliminate significant operational pain points. This case study exemplifies the transformative power of seoClarity in turning SEO challenges into SEO opportunities to reach peak performance. 

Curious about the benefits of seoClarity for your large-scale site? Explore how ClarityAutomate can enhance your SEO strategy by scheduling a demo today.