Modernize, a leading online platform for home improvement services, wanted to improve keyword rankings and organic traffic for high-converting pages. By partnering with seoClarity’s Content Services, they achieved significant growth in search visibility and traffic

Challenge: CTR Decline Despite Stable Rankings

Modernize’s top-converting pages, particularly their calculator pages, were a critical part of their business. These pages were stable in search rankings, but their click-through rates were dropping. 

The SEO team had some hypotheses as to why this was the case, and turned to seoClarity to partner on a solution.

Solution: Refined Strategy with Professional Services

Working with seoClarity, their SEO team determined there was an opportunity to improve the relevance of their calculator pages. Additionally, they used Content Gaps and identified an opportunity to refine and expand the topics covered on these pages to better capture user intent and improve organic visibility. 

seoClarity’s Professional Services team also conducted deep SERP analysis to understand what competitors were covering and where gaps existed in Modernize's content strategy. Using insights from Content Gaps and Visibility Share, the team created Content Briefs for six key calculator pages.

These briefs went beyond simple keyword recommendations—they outlined the structure, tone, and key content elements needed to engage Modernize’s target audience effectively. This strategy also focused on addressing the targeting misalignment by refining the content topics to ensure they matched user intent and search demand.

Results: +135% Traffic Increase, +1M New Impressions, and Top 3 Keyword Gains

The SEO team’s use of seoClarity’s Content Briefs as part of their SEO strategy brought about remarkable results for Modernize within just a few months:

  • Keyword Growth: In 3 months, Modernize’s calculator pages saw a 22% keyword increase. This included a 19% increase in top 3 positions in the SERP.
  • Traffic Surge: Organic traffic skyrocketed, with a +135% increase in 2 months, compared to the previous period.
  • Impression and CTR Growth: During this same period, search impressions grew by 153% and clicks jumped by +232%

These results clearly showcased the effectiveness of seoClarity’s content optimization strategies and targeting adjustments.

Summary: Content Strategy Transformation with seoClarity

Modernize’s collaboration with seoClarity’s Professional Services led to a complete turnaround in the performance of their critical calculator pages. By leveraging seoClarity enterprise platform and engaging with the Content Services team, Modernize not only regained visibility and traffic but also enhanced their overall search performance by addressing key targeting challenges.

This demonstrates the value of seoClarity’s comprehensive approach to SEO—tailored strategies that combine advanced data insights with expert guidance to drive measurable, sustainable growth.

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