How Health Assured Improved Organic Traffic by 23% in 2 Months

Health Assured, a leading provider of employee assistance programs, set out to improve search visibility and rank for key topics in a competitive space.

Challenge: Low Visibility for Key Topics

Despite having valuable content written by in-house SMEs, Health Assured struggled to gain visibility for critical topics in the highly competitive health and wellness space. Some key pages weren’t ranking at all. The team needed to enhance content, refine their target keywords, and outperform competitors.

Recommended Reading: Content Fusion Success Stories of Increased Search Visibility

Solution: seoClarity’s AI-Driven Content Optimization

Health Assured strengthened its SEO strategy with seoClarity, making data-backed optimizations that led to measurable improvements:

• Content Fusion: AI-powered recommendations refined keyword usage, aligned content with search intent, and helped the copywriting team better align content with search intent.
• Competitive Research & Gap Analysis: The Health Assured team used Research Grid to identify new ranking opportunities, and Content Gaps to identify missing opportunities in competitor strategies.
• Tracking & Optimization:  The team identified content decay and low-traffic pages with Rank Intelligence, prioritized them in Content Fusion, and quickly refined them.

The Health Assured SEO team focused on low-hanging fruit blog posts, making strategic changes over a two-week period. Within just one week, they began seeing noticeable ranking improvements.

The Results: 23% Increase in Traffic and Improved Rankings on Key Pages

Health Assured’s strategic SEO efforts delivered impressive results within just a few months:

• 23% increase in YoY traffic for optimized pages
• 10% traffic growth YoY for blog pages specifically
• Improved rankings for key pages, including the important CISM page, which went from unranked in November to page 1 visibility in search results
  
  

Conclusion: Sustainable SEO Growth with seoClarity

By partnering with seoClarity and using their AI-driven content tools and competitive insights, Health Assured created and optimized top traffic-driving content. Their quick implementation of Content Fusion, topic clustering, and internal linking has already yielded impressive gains—and sets the foundation for continued growth.

Looking to achieve similar SEO success? Explore seoClarity today and discover how AI-powered insights can drive your content to the top of search results.