In the competitive financial data sector, this financial services provider* consistently strives to enhance its organic performance through a data-driven approach to SEO.
Like many enterprise brands, this financial data provider’s SEO team faced the challenge of deciding between building an in-house testing system and investing in a specialized solution. Ultimately, they partnered with seoClarity and used ClarityAutomate to streamline their testing process and fast-track SEO tasks, enabling them to showcase measurable results to their development team.
seoClarity's ClarityAutomate empowered the SEO team to test, track, and analyze changes efficiently. By working closely with seoClarity, they implemented several impactful tests. Examples of completed tests include:
Reformatting H2s into Questions for Blog Pages
The SEO team reformatted H2 headings on blog posts, such as changing "IPO process timelines and milestones" to "What is the IPO Process?" to align with user search intent. The hypothesis was to increase impressions by improving the relevancy of content for search queries.
Updating Title Tags to Reflect Current Dates for News Articles
By adding the month and year to title tags for news pages (e.g., "[title] Month, Year | Brand Name"), the team aimed to improve click-through rates by showcasing recency and relevance.
Enhancing Title Tags for Company Profiles
Updates included moving the year to the beginning of the title tag and incorporating specific keywords like “company profile” to improve click-through rates and impressions.
Removing Meta Descriptions for Blogs and News Articles
Experiments were conducted to allow Google to generate meta descriptions dynamically, testing whether this improved CTR compared to manually written descriptions.
Each of these tests was executed using ClarityAutomate, with the seoClarity team supporting setup and analysis through customized dashboards. This eliminated the operational delays typically associated with in-house development of testing infrastructure.
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The financial services brand’s ability to complete and track these tests through ClarityAutomate led to significant SEO improvements, including:
The streamlined process allowed the SEO team to iterate on successful strategies quickly and discard those that didn’t meet their goals, ensuring continuous improvement in their organic performance.
This success with seoClarity’s ClarityAutomate illustrates the value of investing in a specialized solution over the complexities of building an in-house testing platform. The ability to execute, track, and analyze SEO tests at scale not only enhanced their performance but also positioned them to remain competitive in a fast-moving industry.
Discover how seoClarity can revolutionize your SEO efforts by providing the tools and insights your team needs to achieve measurable results. Contact us today to learn more about ClarityAutomate.
*For the purposes of this case study, our client has requested anonymity.