A leading retailer of automotive parts and accessories faced a challenge in maximizing the visibility and performance on their "how-to" blog. To maintain their competitive edge, their SEO team needed a comprehensive content strategy to identify and address content gaps.
By the Numbers
Challenge: Improving Content Performance
The retail brand’s SEO team recognized their "how-to" blog had potential to drive more traffic and developed a content strategy to support this desired growth for their in-house team.
What they really wanted, however, was a data-backed and efficient workflow for finding content gaps in their vertical.
They also needed a way to efficiently:
- Refresh existing content to improve performance
- Increase non-branded organic traffic
- Improve rankings in the SERPs
Solution: seoClarity's Professional Services Enlisted to Enhance and Create Content
To address these challenges, they enlisted the support of seoClarity’s Professional Services. seoClarity provided the retailer with 25 tailored content ideas each month, including 20 new article suggestions and 5 updates for existing pages.
These ideas were generated using seoClarity's Research Grid to analyze performance and Content Gaps to source new content opportunities. Additionally, seoClarity supplied detailed automated content briefs to guide the creation and optimization process.
The SEO team was then able to execute content creation and updates quickly based on the recommendations from seoClarity to overwhelming success.
Results: +2,841% Increase in Overall Blog Traffic Among Impressive KPIs for SEO Team
Since the implementation of seoClarity's content strategy at the start of 2024, auto parts retailer has seen substantial improvements in their blog's performance metrics.
Specifically, for the work implemented by seoClarity’s Content Services team, their how-to blog site experienced the following results:
- +1,400% increase in Top 3 Rankings YoY
- +1,138% increase in clicks YoY
- +1,121% increase in clicks for non-branded terms YoY
- +2,841% increase in traffic YoY
Overall, the SEO team achieved an impressive milestone of over 1 million visits to their blog per month, with the following additional KPI improvements across the entire how-to blog, supported by seoClarity:
- +24.6% increase in Top 3 Rankings across the entire blog
- +33.5% increase in clicks; 34.7% increase in non-branded terms
- +62% increase in traffic across the entire blog site beyond the how-to content
Recommended Reading: Real-World Success Stories of Brands Who Chose seoClarity
Conclusion: Content Services Empowered the SEO Team to Make Blog Improvements and Drive Results
The partnership with seoClarity has empowered the brand’s SEO team to revitalize their how-to blog, driving significant increases in traffic, rankings, and clicks.
By working with seoClarity, the auto parts retailer expanded its online presence and engaged a broader audience. The success of this collaboration highlights the transformative potential of a well-executed content strategy.
Explore how seoClarity can elevate your content strategy and drive your SEO success. Contact us today to learn more.
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