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    SEO & Content Marketing Blog

    Discover some of the most effective SEO strategies that enterprise companies must prioritize. Manage the challenges and gain the insights for solutions to boost your overall search visibility.

    Mark Traphagen

    Mark Traphagen

    Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

    Author's Posts

    What, How, and Why for Review Schema - Featured Image

    What, How, and Why for Review Schema

    What's the first thing you notice on this SERP listing?
    5 Research-Backed SGE Insights All SEOs Should Know - Featured Image

    5 Research-Backed SGE Insights All SEOs Should Know

    Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.
    Google Authorship: Is It Still Important for SEO? - Featured Image

    Google Authorship: Is It Still Important for SEO?

    What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the...
    Keyword Research Insights SEOs Need in 2024 - Featured Image

    Keyword Research Insights SEOs Need in 2024

    Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.
    What Does Google and Bing's AI Chat Search Mean for SEO? - Featured Image

    What Does Google and Bing's AI Chat Search Mean for SEO?

    “Search is still our biggest moonshot, but that moon keeps on moving.” That’s how Prabhakar Raghavan, Senior Vice President at Google, introduced Google’s live-streamed introduction to its then-latest...
    Overcome the Challenges of Writing Titles and Meta Descriptions at Scale - Featured Image

    Overcome the Challenges of Writing Titles and Meta Descriptions at Scale

    Titles and meta descriptions help people quickly determine whether to click on a result in the search engine results pages or not.
    Search Matters 8: 24 April 2023 - Featured Image

    Search Matters 8: 24 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Search Matters 7: 17 April 2023 - Featured Image

    Search Matters 7: 17 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Search Matters 6: 10 April 2023 - Featured Image

    Search Matters 6: 10 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    2023 SEO Strategies for Enterprise Companies to Implement - Featured Image

    2023 SEO Strategies for Enterprise Companies to Implement

    Although we’re only a few months into 2023, the pace at which we’re receiving industry updates is unlike anything we’ve experienced.
    Search Matters 5: 3 April 2023 - Featured Image

    Search Matters 5: 3 April 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Search Matters 4: 27 March 2023 - Featured Image

    Search Matters 4: 27 March 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Search Matters 3: 17 March 2023 - Featured Image

    Search Matters 3: 17 March 2023

    Here are the search-related news and developments we think mattered most for enterprise SEO this past week, with our point-of-view on why they matter and what action to take (if any). Look for the POV...
    Want Your GSC Bulk Data Exports? Here's What to Do. - Featured Image

    Want Your GSC Bulk Data Exports? Here's What to Do.

    Google recently announced bulk data exports for Search Console, and like a lot of the buzz in our industry this year, this one revolutionizes how SEOs do their jobs.
    Search This Week 2: 10 March 2023 - Featured Image

    Search This Week 2: 10 March 2023

    Here's the search-related news and developments we think mattered most this past week, along with our point-of-view on why the news matters and what (if anything) actions you should take. Look for the...
    B2B Ecommerce Site Earns 30% YOY Growth in Organic Search Traffic

    B2B-Ecommerce-Site-Earns-30percent-YOY-Traffic

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