SEO Blog - Resources - seoClarity | Mark Traphagen

Mark Traphagen

Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark's deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He took the store online and developed practices of content marketing, influencer relationships, exceptional customer service, and community building that brought the store to profitability in two years. Since that time he has dedicated himself to learning what really works for online business success. He is a sought after speaker at conferences such as PubCon, State of Search, and SMX, and a featured writer for major online publications such as the Moz Blog, Search Engine Land, Marketing Land, and a VIP Columnist for Search Engine Journal.

Connect with me:

Author's Posts

The Importance of Topic Authority in the Age of AI [Webinar] - Featured Image

The Importance of Topic Authority in the Age of AI [Webinar]

By Mark Traphagen on August 20, 2024

In today’s rapidly evolving SEO landscape where AI is reshaping search, mastering topic authority is more critical than ever for keeping up with Google's Core Topicality Systems and boosting organic t...

Are SERP Features Taking Over Your Search Results? - Featured Image

Are SERP Features Taking Over Your Search Results?

By Mark Traphagen on May 24, 2024

Spend any amount of time in Google search and you're sure to notice it: the neighborhood around your good old ten blue links is getting more crowded and diverse.

AI Overviews: Measuring the Impact on SEO - Featured Image

AI Overviews: Measuring the Impact on SEO

By Mark Traphagen on May 23, 2024

Since Google announced its rollout of AI Overviews, the top question on the minds of all SEOs has been how it will impact their rankings and organic search performance.

Concerns About Using GenAI in SEO and Content Marketing - Featured Image

Concerns About Using GenAI in SEO and Content Marketing

By Mark Traphagen on April 11, 2024

At first glance, GenAI like ChatGPT may seem like a miracle solution to expensive and time-consuming SEO tasks such as content creation.

Generative AI's Impact on SEO: 5 Ways SEO Will Change - Featured Image

Generative AI's Impact on SEO: 5 Ways SEO Will Change

By Mark Traphagen on April 5, 2024

The emergence of ChatGPT and other generative AI technologies has caused a significant shift in the SEO landscape, raising important questions about their impact on enterprise SEO.

What’s Next for Google's Search Generative Experience? - Featured Image

What’s Next for Google's Search Generative Experience?

By Mark Traphagen on April 2, 2024

This blog includes our findings on Google's Search Generative Experiment as of April 2, 2024, providing a snapshot of the ongoing developments of the experiment. Google’s Search Generative Experience ...

How to Use Generative AI for Enterprise SEO - 6 Ways - Featured Image

How to Use Generative AI for Enterprise SEO - 6 Ways

By Mark Traphagen on April 1, 2024

Despite ample information on the use of generative AI for SEO, practical advice on implementing it in enterprise SEO is lacking.

Google's Search Generative Experience In Google Labs (A Retrospective) - Featured Image

Google's Search Generative Experience In Google Labs (A Retrospective)

By Mark Traphagen on March 14, 2024

Since this guide was last updated (March 2024), Google has started rolling out parts of this experiment, beginning with AI Overviews. However, more updates from Google Labs are expected. Consider this...

What, How, and Why for Review Schema - Featured Image

What, How, and Why for Review Schema

By Mark Traphagen on February 20, 2024

What's the first thing you notice on this SERP listing?

5 Research-Backed SGE Insights All SEOs Should Know - Featured Image

5 Research-Backed SGE Insights All SEOs Should Know

By Mark Traphagen on January 11, 2024

Since it was announced in May of 2023, Google’s new Search Generative Experience has brewed a lot of unease among SEOs.

Google Authorship: Is It Still Important for SEO? - Featured Image

Google Authorship: Is It Still Important for SEO?

By Mark Traphagen on January 11, 2024

What Is SEO Authorship? In SEO, authorship refers to the idea that Google has some interest in who created a piece of content, perhaps as a means of establishing credibility and trustworthiness of the...

Keyword Research Insights SEOs Need in 2024 - Featured Image

Keyword Research Insights SEOs Need in 2024

By Mark Traphagen on December 20, 2023

Each year, search engines get smarter and more sophisticated. To maintain a competitive SEO strategy, your keyword research methods need to evolve just as quickly.

Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR] - Featured Image

Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR]

By Mark Traphagen on October 1, 2023

In my nearly 20 years in SEO, few things have impacted SEO and how we think about search as dramatically as generative AI and, in particular, ChatGPT.

What Does Google and Bing's AI Chat Search Mean for SEO? - Featured Image

What Does Google and Bing's AI Chat Search Mean for SEO?

By Mark Traphagen on September 2, 2023

“Search is still our biggest moonshot, but that moon keeps on moving.” That’s how Prabhakar Raghavan, Senior Vice President at Google, introduced Google’s live-streamed introduction to its then-latest...

SEO Automation: Ways to Make SEO Tasks More Efficient - Featured Image

SEO Automation: Ways to Make SEO Tasks More Efficient

By Mark Traphagen on June 22, 2023

If you leverage SEO tools for rank tracking and keyword research, you’ve automated your SEO, right? Well, not so much.