As AI-powered search engines like ChatGPT, Perplexity, and Gemini reshape how users discover information, brands must adapt to stay visible.
So, which companies are winning in this new traffic opportunity?
Our research examines AI search visibility across industries, breaking down percentage of visibility by brand for various topics.
Want to see how your brand stacks up? Our team can run a custom report on the topics that matter most to you.
Table of Contents:
Curious about which brands dominate AI search in your industry? Our analysis reveals the top players across key topics—those consistently cited in AI-generated responses.
We’ve examined industries where we have existing client data, with more sectors being added over time.
|
Rank |
Pest Control (Visibility %) |
Bed Bug Control (Visibility %) |
|
1 |
Orkin (13.11%) |
Terminix (12.25%) |
|
2 |
Terminix (12.30%) |
Orkin (11.26%) |
|
3 |
Rentokil (6.56%) |
Rentokil (8.28%) |
|
4 |
Diatomaceous Earth (5.74%) |
Home Depot (5.96%) |
|
5 |
Neem Oil (4.92%) |
Amazon (5.30%) |
|
6 |
Ortho (4.10%) |
Diatomaceous Earth (5.30%) |
|
7 |
Ehrlich (4.10%) |
EcoSMART (4.97%) |
|
8 |
Raid (4.10%) |
Lowe's (4.30%) |
|
9 |
Hot Shot (3.28%) |
Hot Shot (4.30%) |
|
10 |
Bayer (3.28%) |
Walmart (3.64%) |
|
Rank |
Organic Skin Care (Visibility %) |
Sunscreen for Sensitive Skin (Visibility %) |
|
1 |
100% Pure (24.14%) |
Neutrogena (60.40%) |
|
2 |
Herbivore Botanicals (24.14%) |
La Roche-Posay (57.05%) |
|
3 |
Burt's Bees (21.38%) |
Aveeno (51.01%) |
|
4 |
Tatcha (19.31%) |
EltaMD (46.31%) |
|
5 |
True Botanicals (14.48%) |
CeraVe (45.64%) |
|
6 |
Acure (12.41%) |
Blue Lizard (37.58%) |
|
7 |
OSEA (11.72%) |
Coppertone (24.16%) |
|
8 |
Weleda (10.34%) |
Banana Boat (14.09%) |
|
9 |
Dr. Hauschka (10.34%) |
Badger (10.07%) |
|
10 |
Kora Organics (9.66%) |
Colorescience (9.40%) |
|
Rank |
Sweatpants (Visibility %) |
Lounge Sets (Visibility %) |
|
1 |
Nike (49.32%) |
Amazon (20.69%) |
|
2 |
Adidas (43.84%) |
Target (20.69%) |
|
3 |
Lululemon (33.56%) |
Nordstrom (15.86%) |
|
4 |
Under Armour (32.88%) |
Everlane (14.48%) |
|
5 |
Champion (24.66%) |
Lululemon (13.79%) |
|
6 |
Old Navy (17.81%) |
ASOS (11.72%) |
|
7 |
Patagonia (17.12%) |
Zara (11.03%) |
|
8 |
Puma (16.44%) |
Aerie (11.03%) |
|
9 |
Everlane (14.38%) |
Athleta (11.03%) |
|
10 |
H&M (12.33%) |
H&M (10.34%) |
|
Rank |
Mortgages (Visibility %) |
Mortgages CA (Visibility %) |
|
1 |
Rocket Mortgage (15.44%) |
Scotiabank (25.33%) |
|
2 |
Wells Fargo (12.75%) |
CIBC (16.67%) |
|
3 |
Bank of America (12.08%) |
Ratehub (14.67%) |
|
4 |
Quicken Loans (9.40%) |
Ratehub.ca (14.00%) |
|
5 |
Better.com (8.72%) |
RBC (14.00%) |
|
6 |
Freddie Mac (8.05%) |
BMO (12.00%) |
|
7 |
Chase (8.05%) |
Royal Bank of Canada (10.67%) |
|
8 |
Fannie Mae (7.38%) |
TD Canada Trust (10.00%) |
|
9 |
FHA (7.38%) |
TD (10.00%) |
|
10 |
loanDepot (7.38%) |
Bank of Montreal (9.33%) |
|
Rank |
Health Insurance (Visibility %) |
Health Insurance CA (Visibility %) |
|
1 |
Aetna (21.05%) |
Manulife (29.33%) |
|
2 |
UnitedHealthcare (20.39%) |
Blue Cross (24.67%) |
|
3 |
Cigna (20.39%) |
Sun Life (16.00%) |
|
4 |
Blue Cross Blue Shield (18.42%) |
Sun Life Financial (15.33%) |
|
5 |
Medicare (16.45%) |
Canada Life (14.67%) |
|
6 |
Medicaid (16.45%) |
Great-West Life (14.00%) |
|
7 |
Kaiser Permanente (12.50%) |
Desjardins Insurance (10.67%) |
|
8 |
Humana (10.53%) |
Green Shield Canada (6.67%) |
|
9 |
Anthem (7.24%) |
Aetna (6.00%) |
|
10 |
Health Insurance Marketplace (5.26%) |
Healthcare.gov (6.00%) |
|
Rank |
Brake Pads (Visibility %) |
Car Batteries (Visibility %) |
|
1 |
EBC Brakes (26.8%) |
Optima (39.33%) |
|
2 |
Raybestos (26.8%) |
DieHard (37.33%) |
|
3 |
Akebono (25.49%) |
ACDelco (29.33%) |
|
4 |
Bosch (24.84%) |
Exide (22.67%) |
|
5 |
Hawk Performance (17.65%) |
Interstate (20.67%) |
|
6 |
Brembo (16.34%) |
Odyssey (17.33%) |
|
7 |
Wagner (13.73%) |
Interstate Batteries (16.67%) |
|
8 |
Power Stop (13.07%) |
Bosch (16.67%) |
|
9 |
EBC (11.76%) |
Optima Batteries (14.67%) |
|
10 |
Ceramic Brake Pads (11.76%) |
NAPA (11.33%) |
AI search visibility refers to how often and prominently a brand appears in AI-powered search engines like ChatGPT, Perplexity, and Gemini.
Unlike traditional search engines that rely on ranked links, AI-driven search provides direct answers, summaries, and cited sources—changing how users discover information and engage with brands.
Still learning the basics of understanding AI search? We’ve outlined key facts all SEOs should know.
Over the past year, traffic from AI search engines has surged, creating a valuable new opportunity.
As AI-powered search becomes more prevalent, businesses must ensure their content is recognized, cited, and recommended by these models.
High AI search visibility means:
For tips on how to win in AI search, check out our framework for success.
To determine AI search visibility leaders, we analyzed 50-100 queries per topic across AI search engines like OpenAI, Perplexity, and Gemini.
Responses from all three sources are aggregated, and brand visibility is calculated based on the frequency and prominence of each brand mentioned in the answers.
As AI-powered search engines continue to reshape digital discovery, the brands that secure strong visibility will gain a significant competitive edge. Our research highlights which companies are leading the way for the topics listed, but AI search is constantly evolving.
Staying ahead means continuously optimizing your AI Search presence to ensure your brand is recognized and referenced.
Want to see where your brand stands?
Our team can generate a custom AI search visibility report tailored to your industry and key topics. Get in touch to learn more!